Samsung Electronics Showcases Innovations That Transform People’s Lives at 2016 Samsung Africa Forum

 Samsung Electronics Showcases Innovations That Transform People’s Lives at 2016 Samsung Africa Forum
Published: 16 February 2016 (3443 Views)
JOHANNESBURG, South Africa, February 16, 2016/ -- Samsung Electronics Co., Ltd. (http://www.Samsung.com/za) today unveiled its product line-up for 2016 at its annual Samsung Africa Forum event (www.sforum2016.com/afr). The company underlined the importance of innovation that makes a meaningful difference in people's everyday lives, showcasing its new bezel-less curved SUHD TVs with Quantum dot display, the industry-first Front Load Washer with AddWash™, and a range of refrigerators and freezers with Twin Cooling™ technology.

"Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forward with our diverse products and services," said Mr. Yoo Young Kim, CEO and President of Samsung Electronics, Africa Office. "We will continue to enhance consumers' quality of life by listening to their needs and strengthening our ecosystem."

The Next Generation of Home Entertainment


Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display; the world's first bezel-less curved design, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung's 2016 SUHD TVs feature the world's only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black™ technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung's 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company's first to feature Dolby Atmos®, and the industry's first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers an incredible 5.1.4-channel sound.

Intelligent Digital Appliances Transform the Kitchen


Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher longer so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

"The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher, longer, with Samsung's innovative Twin Cooling Plus™ technology," says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Samsung's Twin Cooling Plus™ technology is a truly independent cooling system, preventing unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Thanks to the Twin Cooling Plus™ technology, consumers can enjoy flexibility with cooling storage depending on their needs. The true independent cooling system allows for turning the freezer into a fridge when required, or just turn off the fridge compartment when leaving home for a long vacation. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

Samsung today also launches an affordable range of refrigerators and freezers, designed especially for African consumers. These include the vertical freezer, the 180-litre top-mounted freezer, the 1-Door 110-litre fridge, and a chest freezer in the small size capacity of 150 litres.

Making the Washing Machine Work For You

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked, so Samsung's simple, practical response to that is to add the industry's first "AddWash" door to its front load washer.

The Samsung Front Load Washer with AddWash™ has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry or extra detergent, in mid-cycle without needing to drain the washer and open the main washer door.  

AddWash utilises a SuperSpeed feature, which finishes a load in less than an hour. It also features our EcoBubble technology, which premixes detergent with air and water, penetrating clothes 40 times faster than a normal mix of water and soap. It comes with an array of smart functions, making it easier for users to monitor and control wash cycles.

From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 30 minutes, Samsung's Front Load Washer with AddWash can easily keep up with your family's toughest laundry tasks.

Corporate Citizenship at the heart of business strategy

For the first time at Samsung Forum, Samsung will be showcasing its Corporate Citizenship initiatives in Africa.

Samsung will bolster its efforts in Africa in a bid to help the continent achieve its Sustainable Development Goals.

"As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment," says Abey Tau, Corporate Citizenship and Public Affairs Manager.

- APO

Tags: Samsung,
 0

You May Like These Videos

Comments

There are no comments.

Latest stories

'I survived the Mugabe and Wenger eras'

by Staff Reporter | 21 April 2018 | 73 Views

Sacked Zimbabwe nurses get public support

by Staff Reporter | 21 April 2018 | 106 Views

UK wants Zimbabwe back in the Commonwealth

by AFP | 21 April 2018 | 82 Views

Celebrating Independence Day

by Chikuni Gaba | 21 April 2018 | 55 Views

Illegal miners feared dead as mine shaft collapses

by Simbarashe Sithole | 21 April 2018 | 51 Views

Chamisa heightens efforts to court G40 cabal members

by Staff Reporter | 21 April 2018 | 57 Views

Khupe faces moment of truth

by Staff Reporter | 21 April 2018 | 72 Views

Beitbridge attains municipality status

by Staff Reporter | 21 April 2018 | 39 Views

Constitutional Court rules expulsion from Parliament urgent

by Staff Reporter | 21 April 2018 | 44 Views

Man bashes Ex-wife for 'infecting him with HIV'

by Staff Reporter | 21 April 2018 | 35 Views

Mafikizolo, Mi Casa, Dana lead Sama nominees

by Staff Reporter | 21 April 2018 | 41 Views

How am I making the life of my Mthwakazi brother better

by unknown | 21 April 2018 | 43 Views

MDC Alliance on a knife edge

by Staff Reporter | 21 April 2018 | 55 Views

Mudede in ID mop-up exercise

by Staff reporter | 21 April 2018 | 45 Views

Bosso take on unpredictable Shabanie

by Staff reporter | 21 April 2018 | 50 Views

+15 gold panners feared dead after 24hr-trap

by Staff reporter | 21 April 2018 | 41 Views

Khupe expulsion case urgent

by Staff reporter | 21 April 2018 | 56 Views

SRC hits back at Chiyangwa

by Staff reporter | 21 April 2018 | 46 Views

Mr Cooper joins Talen Vision

by Staff reporter | 21 April 2018 | 46 Views

Chiyangwa slams ex-SA ref Ngcobo after expose

by Staff reporter | 21 April 2018 | 55 Views

Mnangagwa is not presidential material comments haunt Kaseke

by Staff reporter | 21 April 2018 | 49 Views

Vehicle registration fees slashed by 50%

by Staff reporter | 21 April 2018 | 43 Views

Fired nurses served with dismissal letters

by Staff reporter | 21 April 2018 | 30 Views

MDC-T congress kicks off in Bulawayo

by Staff reporter | 21 April 2018 | 27 Views

Meet the soldier who read Mugabe the riot act

by Staff reporter | 21 April 2018 | 38 Views

Zanu-PF Politburo approves candidates

by Staff reporter | 21 April 2018 | 24 Views

Acid woman to sue police officers

by Staff reporter | 21 April 2018 | 32 Views

Mnangagwa using military's 'spider-web' campaign strategy

by Staff reporter | 21 April 2018 | 65 Views

Thomas Mapfumo keen to unite Mnangagwa, Chamisa

by Staff reporter | 21 April 2018 | 30 Views

Zuma's 24 year old lover gave birth to baby boy on JZ's birthday

by Staff rpeorter | 21 April 2018 | 25 Views

Mujuru rolls out umbrella campaigns

by Staff reporter | 21 April 2018 | 23 Views

Fresh headache for Chamisa's Alliance

by Staff reporter | 21 April 2018 | 26 Views

Mnangagwa's hands tied to deal with stubborn Mugabe

by Staff reporter | 21 April 2018 | 25 Views

Outrage over Mohadi's SA trip

by Staff reporter | 21 April 2018 | 25 Views

Khupe commence multiplicity of actions to dethrone Chamisa

by Staff reporter | 21 April 2018 | 27 Views