ZTA appoints VFS Global to promote Zimbabwe as a tourist destination in India and GCC region

ZTA appoints VFS Global to promote Zimbabwe as a tourist destination in India and GCC region
Published: 14 June 2018 (6357 Views)
In a move to enhance destination awareness and foster market visibility, the Zimbabwe Tourism Authority (ZTA) has appointed VFS Global to promote Zimbabwe as a preferred tourism destination in both India and GCC region, through a collaborative relationship. The agreement was officially signed by Dr. Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority on 14 June 2018 at the Zimbabwe Tourism Authority Office Boardroom, Harare in the presence of other eminent dignitaries from VFS Global, travel and trade fraternity along with the members of the press.
 
A world of wonders,  Zimbabwe prides itself to being home of the Majestic Victoria Falls; one of the Seven Natural Wonders of the World and a World Heritage Site that is the biggest curtain of water in the world in the Zambezi River. In fact, the ten reasons for any tourist to visit Zimbabwe are Peace and Tranquility, Safety and Security, Wonderful People and Culture, The Majestic Victoria Falls, Rich History and Heritage, Great Zimbabwe the Grand Medieval Palace, The Mystique of the Eastern Highlands, Pristine Wildlife and Nature, The Mythical Kariba and Mighty Zambezi and the Beautiful Weather.
 
Commenting on the new partnership, Dr Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority, said "We have not been active in the GCC region and our absence has created room for negative perceptions to prevail. However, we are now ready for this market because Zimbabwe is now open for business. Through the appointment of VFS Global as market representatives for Zimbabwe in the GCC region we aim for increased awareness of Zimbabwe and establish destination presence and visibility. We anticipate a rise in arrivals from GCC region to 13500 by 2021 as VFS Global embarks on aggressively marketing the country.
 
Zimbabwe has recently targeted India as a primary market due to its potential resulting from the rapid growing disposable incomes in India. India is a huge market for Zimbabwe, hence the modest approach to target at least 16000 Indian travellers by 2021. This will be done through sustainable destination marketing that will be done by VFS Global."
 
Mr. Jiten Vyas, Regional Group COO, VFS Global added, "As a country bestowed with rich cultural heritage, Zimbabwe is strengthening their tourism business and entering their potential markets. We are pleased to partner with ZTA to put this country that has so much of untapped tourism potential on the world map for travellers from India and GCC who can now experience the beautiful nation of Zimbabwe. By promoting Zimbabwe's tourism, we can positively contribute towards the brand building and the economic development of this country."
 
As part of the agreement, VFS Global would support ZTA to build a unique identity of Zimbabwe as a potential tourist destination by educating and spreading awareness to tour operators, travel agents, MICE planners and the general traveller based in India or GCC region.
 
With Zimbabwe recently opening its doors for business by undertaking initiatives to boost air connectivity and enhance investments globally, the initiative to build visibility in key markets like India and GCC region are underway,  which is evident from the increase of over 63% in arrivals in 2017 from both locations cumulatively on a year-on-year comparison.

- Agencies

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Coltart defends Jonathan Moyo...fingers Chinamasa and Mnangagwa

by Mandla Ndlovu | 23 April 2019 | 108 Views

Harare City Council left with 100 million litres of water

by Mandla Ndlovu | 23 April 2019 | 70 Views

What can new league learn from the Australian NRL?

by Staff Writer | 23 April 2019 | 50 Views

The three biggest lottery wins in South Africa

by Staff Writer | 23 April 2019 | 71 Views

Of the Zimbabwe bird and political ignoramuses

by Nobleman Runyanga | 23 April 2019 | 94 Views

Call to arrest August 1 killer soldiers

by Staff reporter | 23 April 2019 | 128 Views

Mnangagwa's Zanu-PF to amend constitution

by Staff reporter | 23 April 2019 | 115 Views

Mliswa attacks journalists

by Mandla Ndlovu | 23 April 2019 | 81 Views

PHOTOS: Strive Masiyiwa meets Botswana President

by Mandla Ndlovu | 23 April 2019 | 102 Views

Mr Selo Nare's "Justice" must be Real Justice.

by Bhobha Mazhandu | 23 April 2019 | 66 Views

Jonathan Moyo fires shots at Mnangagwa

by Mandla Ndlovu | 23 April 2019 | 144 Views

POSA replacement Bill gazetted

by Staff reporter | 23 April 2019 | 72 Views

Fake money backfires

by Staff reporter | 23 April 2019 | 106 Views

WATCH: Historic ZITF opens

by Staff reporter | 23 April 2019 | 85 Views

Madlela to share stage with Shwi, Freddy in SA

by Staff reporter | 23 April 2019 | 62 Views

Border jumper jailed for stealing wheelchair

by Staff reporter | 23 April 2019 | 67 Views

Banks move to arrest card cloning incidents

by Staff reporter | 23 April 2019 | 90 Views

Family whips granny to death over witchcraft

by Staff reporter | 23 April 2019 | 75 Views

Triangle break Madinda's heart

by Staff reporter | 23 April 2019 | 83 Views

Zec warms up for 2023 polls

by Staff reporter | 23 April 2019 | 73 Views

Man fined for exposing genitals to minors

by Staff reporter | 23 April 2019 | 72 Views

Dembare fans demand coach's head

by Staff reporter | 23 April 2019 | 69 Views

Mnangagwa moves to slash bread price

by Staff reporter | 23 April 2019 | 115 Views

MDC congress: Does real democracy exist?

by Learnmore Zuze | 23 April 2019 | 57 Views

Easter Holiday accidents kill 24

by Staff reporter | 23 April 2019 | 62 Views

Of market forces and price hikes

by newZWire | 23 April 2019 | 69 Views

MDC seeks to close ranks in Bulawayo

by Staff reporter | 23 April 2019 | 65 Views

Mnangagwa, Chamisa to meet at Tsvangirai memorial?

by Staff reporter | 23 April 2019 | 117 Views

6 000 delegates for MDC congress

by Staff reporter | 23 April 2019 | 57 Views

War vets call for unity as economy bites

by Staff reporter | 23 April 2019 | 68 Views

Price madness: Manufacturers blame retailers

by Staff reporter | 23 April 2019 | 61 Views

Mnangagwa warned of brewing unrest

by Staff reporter | 23 April 2019 | 82 Views

Zanu-PF, war vets in fresh row

by Staff reporter | 23 April 2019 | 46 Views

Govt withholds teachers' salaries over protests

by Staff reporter | 23 April 2019 | 32 Views

Advanced Level Family and Religious Studies: Parables

by Brian Maregedze | 23 April 2019 | 55 Views