ZTA appoints VFS Global to promote Zimbabwe as a tourist destination in India and GCC region

ZTA appoints VFS Global to promote Zimbabwe as a tourist destination in India and GCC region
Published: 14 June 2018 (6065 Views)
In a move to enhance destination awareness and foster market visibility, the Zimbabwe Tourism Authority (ZTA) has appointed VFS Global to promote Zimbabwe as a preferred tourism destination in both India and GCC region, through a collaborative relationship. The agreement was officially signed by Dr. Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority on 14 June 2018 at the Zimbabwe Tourism Authority Office Boardroom, Harare in the presence of other eminent dignitaries from VFS Global, travel and trade fraternity along with the members of the press.
 
A world of wonders,  Zimbabwe prides itself to being home of the Majestic Victoria Falls; one of the Seven Natural Wonders of the World and a World Heritage Site that is the biggest curtain of water in the world in the Zambezi River. In fact, the ten reasons for any tourist to visit Zimbabwe are Peace and Tranquility, Safety and Security, Wonderful People and Culture, The Majestic Victoria Falls, Rich History and Heritage, Great Zimbabwe the Grand Medieval Palace, The Mystique of the Eastern Highlands, Pristine Wildlife and Nature, The Mythical Kariba and Mighty Zambezi and the Beautiful Weather.
 
Commenting on the new partnership, Dr Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority, said "We have not been active in the GCC region and our absence has created room for negative perceptions to prevail. However, we are now ready for this market because Zimbabwe is now open for business. Through the appointment of VFS Global as market representatives for Zimbabwe in the GCC region we aim for increased awareness of Zimbabwe and establish destination presence and visibility. We anticipate a rise in arrivals from GCC region to 13500 by 2021 as VFS Global embarks on aggressively marketing the country.
 
Zimbabwe has recently targeted India as a primary market due to its potential resulting from the rapid growing disposable incomes in India. India is a huge market for Zimbabwe, hence the modest approach to target at least 16000 Indian travellers by 2021. This will be done through sustainable destination marketing that will be done by VFS Global."
 
Mr. Jiten Vyas, Regional Group COO, VFS Global added, "As a country bestowed with rich cultural heritage, Zimbabwe is strengthening their tourism business and entering their potential markets. We are pleased to partner with ZTA to put this country that has so much of untapped tourism potential on the world map for travellers from India and GCC who can now experience the beautiful nation of Zimbabwe. By promoting Zimbabwe's tourism, we can positively contribute towards the brand building and the economic development of this country."
 
As part of the agreement, VFS Global would support ZTA to build a unique identity of Zimbabwe as a potential tourist destination by educating and spreading awareness to tour operators, travel agents, MICE planners and the general traveller based in India or GCC region.
 
With Zimbabwe recently opening its doors for business by undertaking initiatives to boost air connectivity and enhance investments globally, the initiative to build visibility in key markets like India and GCC region are underway,  which is evident from the increase of over 63% in arrivals in 2017 from both locations cumulatively on a year-on-year comparison.

- Agencies

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Looting soldier shot during protests

by Mandla Ndlovu | 17 January 2019 | 271 Views

How drug offences can affect your life

by Staff Reporter | 17 January 2019 | 81 Views

Zimbabweans march to ANC headquaters over Mnangagwa

by Mandla Ndlovu | 17 January 2019 | 173 Views

Mnangagwa meets Belarus President

by Staff reporter | 17 January 2019 | 97 Views

Who used the extra 480 million litres of fuel the last six months?'

by Staff rpeorter | 17 January 2019 | 144 Views

Mnangagwa signs 8 MOUs in Belarus

by Staff reporter | 17 January 2019 | 99 Views

Govt meets transporters over fares

by Staff reporter | 17 January 2019 | 117 Views

Military in civilian life: lessons from the fall of Mugabe

by The Source News Agency | 17 January 2019 | 89 Views

'Zimbabwe potential hub for industrial development in Africa'

by Staff reporter | 17 January 2019 | 80 Views

ZRP heightens crackdown against criminals

by Staff reporter | 17 January 2019 | 79 Views

Zimbabwe counts huge costs of stay-away

by Staff reporter | 17 January 2019 | 46 Views

Zesa dismisses social media messages

by Staff rpeorter | 17 January 2019 | 80 Views

Gun-wielding soldiers assault Daily news staff

by Staff reporter | 17 January 2019 | 82 Views

Mnangagwa's re-engagement efforts with Western countries is dead

by Staff reporter | 17 January 2019 | 85 Views

Police should probe vandalism, looting

by Staff reporter | 17 January 2019 | 75 Views

Military door-to-door raids slammed

by Staff reporter | 17 January 2019 | 76 Views

Trial of 'Shut-down' protesters fast-tracked

by Staff reporter | 17 January 2019 | 67 Views

'Internet shutdown draconian'

by Staff reporter | 17 January 2019 | 67 Views

MDC Alliance's Chibaya remanded in custody

by Staff reporter | 17 January 2019 | 37 Views

How to win at slots? Top slot tips & tricks

by Staff Reporter | 17 January 2019 | 78 Views

Stay away: A manifestation of the MDC's violence DNA

by Nobleman Runyanga | 17 January 2019 | 116 Views

Kirsty Coventry has not resigned from ministry

by Mandla Ndlovu | 17 January 2019 | 111 Views

Mnangagwa and Gen Chiwenga responsible for lootings, shootings and terrorism

by Dr Nkululeko Sibanda (Presidential Spokesperson) | 17 January 2019 | 149 Views

A tale of a school teacher

by Virimayi Chidembo | 17 January 2019 | 119 Views

My encounter with the rowdy protestors

by Betty Gatsi | 17 January 2019 | 89 Views

Price of bread now $6

by Mandla Ndlovu | 17 January 2019 | 130 Views

The unleashing of army to descend on demonstrators was uncalled for

by Leonard Koni | 17 January 2019 | 79 Views

How Facebook and Whatsapp fuelled chaos and confusion in Zimbabwe

by Dr Masimba Mavaza | 17 January 2019 | 79 Views

Mnangagwa pleased with Putin meeting

by Staff reporter | 17 January 2019 | 146 Views

Mnangagwa opens consulate in Belarus

by Staff reporter | 17 January 2019 | 160 Views

MDC perpetrating violence, violating human rights

by Anesu Pedzisayi | 17 January 2019 | 159 Views

3 Religious Sites to Visit When in Israel

by Staff Reporter | 17 January 2019 | 104 Views

BREAKING: Evan Mawarire charged with treason

by Mandla Ndlovu | 17 January 2019 | 249 Views

'100 men abaducted in Matabeland during protests'

by Mandla Ndlovu | 17 January 2019 | 152 Views

Army continues terror as Bulawayo is shutdown

by Mandla Ndlovu | 17 January 2019 | 312 Views

Here's what motorists are paying for fuel around the world

by wheels24 | 17 January 2019 | 249 Views

Bond notes and their possible long-term legacy

by Staff reporter | 17 January 2019 | 177 Views