Blackdiamond releases new video and reveal new management

Blackdiamond releases new video and reveal new management
Published: 23 May 2018 (761 Views)
Dynamic UK-based music duo, Blackdiamond have released the highly anticipated music video for their single, Vosho, featured on their recent eight track album, Gqom Life.

Released nearly a year after the duo changed music direction, the Vosho teaser created an infectious buzz, with just under 52k views in the days that led to its debut release on VEVO.

The summer single was inspired by the popular South African dance move of the same name.

"Vosho, as the name suggests, is about a dance phenomenon that has become quite electric in southern Africa at the moment," said Pro.

"When the dance first became popular, we were known for executing it well, so much to the point, that a lady who wanted to book us for one of her events referred to us as the "boys of the Vosho", which was rather amusing and inspired what has become a very popular single," added Pro.

Made up of brothers, Steve "Pro tha God" Manjelo and Shane "Sugar Shane Wabantwana" Manjelo, Blackdiamond first came onto the scene in 2007. Their first album, Supernova gained critical acclaim and set a new standard for Zimbabwean Hip-hop.

Nonetheless, last year, the double act, who were recently nominated for two awards; music artist and music video of the year; at the recently held  Zimbabwe Achievers Awards, decided they were ready for a change musically, wanting to diversify and tap into a new market. It was at this point that they thought that gqom music had the potential to be the next big thing for them.

Gqom, a sub-genre of house music, originated in Durban and has been popularised by well-known acts that include the Distruction Boyz and Babes Wodumo.

"Gqom wasn't typically a genre or direction we thought we would take initially but, we knew we wanted a new sound and when we started to put our album together, we realised that we were onto something and have not looked back since," said Shane.

"I think we are in a place where we can confidently say that, as far a music is concerned, it is Africa's time to shine and Pro and I are continually working hard to bring a new, edgy sound and something eclectic to the table," he added.

Speaking on the video concept, the boys said they wanted to convey something that was unique, meticulously laid out, full of quality and represented their creativity.

Shot in 4K resolution, the video was filmed in a Victorian style mansion in the heart of Derbyshire, featuring in most parts, the Vosho dance.

Pro said that prior to the release of the music video, the song had done very well on all digital platforms and it was important for them to deliver a quality video that would keep the momentum going and reflect what the brand is trying to create.

Under New Management
The boys have also announced that they are under new management, adding that PR and Communications expert, Tidi Kwidini would be overseeing their artistic and brand development, as well as working closely with them to create strategic opportunities and value for their brand.

"We first worked with Tidi early last year on our Lahlu'mlenze campaign and we were impressed by how well she understood what we want and where we want to go. As a result, it only made sense to bring her into the fold because together we can create a force to be reckoned with," said Pro.

A champion of business and community engagement initiatives, Tidi serves as publicist for several organisations, including the Zimbabwe Achievers Awards.

"Blackdiamond are a multi-talented team who have a clear vision, sheer determination and know exactly what outcomes they want.

We understand our strong-suits and what we're really great at. There is still a lot to achieve but one thing we are certain of is, we are ready to grow," Tidi said.

Planned Tour
The duo, who recently supported the Distruction Boyz in Birmingham on their UK tour are planning a City 2 City circuit and they are also putting plans in place to host an intimate music festival in the coming months.
Gqom Life is available from all major digital stores, including Amazon and ITunes.

- Tidi Kwidini


You May Like These Videos


There are no comments.

Latest stories

Parents skeptical about their children's safety

by Staff reporter | 19 January 2019 | 156 Views

BREAKING: MDC leader's young brother abducted

by Mandla Ndlovu | 19 January 2019 | 238 Views

Mnangagwa puts Zimbabweans on thin ice

by Presia Ngulube | 19 January 2019 | 273 Views

PHOTO: Kombi crews and their passengers being searched at roadblock

by Justin Mutenda | 19 January 2019 | 217 Views

PHOTO: Results of stupidity

by John Manzongo | 19 January 2019 | 242 Views

PHOTOS: Chamisa attends funeral of 22 year old army victim

by Mandla Ndlovu | 19 January 2019 | 254 Views

WATCH: Police and Army bosses disown officers killing citizens

by Mandla Ndlovu | 19 January 2019 | 217 Views

Mnangagwa arrives in Kazakhstan

by Staff reporter | 19 January 2019 | 150 Views

Zupco re-introduced in towns, $1 trip

by Staff reporter | 19 January 2019 | 173 Views

Chamisa's allies charged for subverting Mnangagwa's govt

by Staff reporter | 19 January 2019 | 134 Views

Zimbabwe eyes rejoining London Bullion Market

by Staff reporter | 19 January 2019 | 112 Views

Mnangagwa offering scholarships to study in Russia and Azerbaijan

by Presidential And National Scholarships Department | 19 January 2019 | 116 Views

ZANU PF in crunch meetings over army killings

by Mandla Ndlovu | 19 January 2019 | 313 Views

WATCH: Temba Mliswa supports deployment of army to crush citizens

by Mandla Ndlovu | 19 January 2019 | 208 Views

How impartial are these human rights organisations?

by Munya Shumba | 19 January 2019 | 143 Views

Zimbabwe explains reason for blocking social media

by Staff reporter | 19 January 2019 | 236 Views

'Third hand behind Zimbabwe disturbances'

by Staff reporter | 19 January 2019 | 238 Views

300 suspected looters arrested in Bulawayo

by Staff reporter | 19 January 2019 | 125 Views

Zimbabwe protest death toll from riots rises to 12

by Staff reporter | 19 January 2019 | 122 Views

Married woman follows rapist for more sex

by Staff reporter | 19 January 2019 | 145 Views

Mnangagwa urged to dump Davos tour

by | 19 January 2019 | 116 Views

Teacher kills self in school storeroom

by Staff reporter | 19 January 2019 | 123 Views

Another Grace Mugabe in the making!

by Mapombi Adonha | 19 January 2019 | 207 Views

Govt employees abandon politicised clean-up campaign in Gutu

by Staff reporter | 19 January 2019 | 76 Views

War vets endorse MDC Alliance town chair

by Staff reporter | 19 January 2019 | 126 Views

Violent Zimbabwe protest organiser goes into hiding

by newzimbabwe | 19 January 2019 | 115 Views

Chamisa's supporters in SA ask for ANC to step in

by African News Agency | 19 January 2019 | 93 Views

Plot to embarrass Mnangagwa in Switzerland

by Staff reporter | 19 January 2019 | 150 Views

'Hyenas & dogs masquerading as protesters went on a rampage in Bulawayo'

by Ezra Tshisa Sibanda | 19 January 2019 | 229 Views

Why is Zimbabwe in this situation, God of Zimbabwe where are you?

by Dr Masimba Mavaza | 19 January 2019 | 173 Views

Plot to oust Chiwenga thickens

by Mandla Ndlovu | 19 January 2019 | 396 Views

A responsible govt cannot ignore Its citizens Mnangagwa has failed us

by Mbonisi Solomon Gumbo | 19 January 2019 | 171 Views

Imports push fridge makers to the edge

by Staff reporter | 19 January 2019 | 141 Views

Mnangagwa needs a proper team

by Cephas Msipa | 19 January 2019 | 150 Views

Mining sector to meet Chitando over forex allocation

by Staff reporter | 19 January 2019 | 101 Views

More deadly protests lined-up in Zimbabwe

by Staff reporter | 19 January 2019 | 255 Views

Zimbabwe local currency recipe for disaster

by Staff reporter | 19 January 2019 | 148 Views