Proton records 400% sales growth in Bulawayo

Proton records 400% sales growth in Bulawayo
Published: 15 May 2018 (896 Views)
PROTON Bakers says it has recorded 400 percent growth in sales in Bulawayo alone where it has created 153 jobs, a year after entering the market in the southern region.

The Marondera-headquartered firm is on an aggressive expansion drive in the southern parts of the country, where it seeks to create significant market base to pave way for the establishment of a manufacturing plant .

Addressing guests at the company's one year anniversary in Bulawayo last Friday, managing director, Mr Gerry Tselentis, said their expansion drive was expected to avail more employment opportunities for people in the Matabeleland region.

"Proton bakers started with a delivery of 8 002 units. The Bulawayo market responded extremely positively to the proton product with established sales of about 5 000 units per day. We have seen a gradual increase in sales to about 20 000 units per day," said Mr Tselentis.

"The company, like many others in the bakery industry, was operating under stress and all growth and development initiatives were being suffocated. We have every intention now to pursue growth opportunities for the benefit of the company, its employees and the surrounding communities at large. The opportunity of setting up a manufacturing plant in Bulawayo is now distinct as is the possibility of expansion to other areas such as Plumtree and Esigodini."

The bakery firm employs 1 200 people nationwide and 153 in Bulawayo. It has pledged to continue contributing to the country's sustainable socio-economic development.

In an interview on the sidelines of the event, Proton technical director, Mr Spiros Tselentis, said the company's latest product, crunchy cookies, has been received positively by the market and they will continue to promote their confectionary products. He told Business Chronicle that Proton makes about 600 cases of crunchy cookies per day.

"One of the big pushes that we are doing right now is our cookies. It was quite a small part of our business before, but there are plans to take the cookies nationwide.

"It's an easier product to take nationwide because it's not as perishable as some of our products," said Mr Tselentis

"The cookies have been received very well by the market, we have been so pleasantly surprised and the market has responded well to the quality and that's what's given us the confidence to expand our plant on the biscuit side and really push that along."

- chronicle

Tags: Proton, Bread, Bulawayo,
 0

You May Like These Videos

Comments

There are no comments.

Latest stories

MDC Alliance 'rebel' seeks reelection

by Staff reporter | 22 February 2019 | 17 Views

'Mnangagwa's Zanu-PF not keen on devolution'

by cite.org.zw | 22 February 2019 | 14 Views

WATCH: Chaos at MDC ward 28 primary elections

by Staff reporter | 22 February 2019 | 32 Views

Shutdown 'cop killers' granted bail

by cite.org.zw | 22 February 2019 | 27 Views

Chamisa calls a crucial MDC National council meeting

by Ndou Paul | 22 February 2019 | 38 Views

'Dead miners worked for a top polical cartel' Mliswa alleges

by Mandla Ndlovu | 22 February 2019 | 42 Views

Mugabe kicked off Mazowe farm

by Staff reporter | 22 February 2019 | 50 Views

Mnangagwa meets opposition leaders

by Mandla Ndlovu | 22 February 2019 | 44 Views

Govt shoots down ZESA's proposal to increase tariff

by Staff reporter | 22 February 2019 | 91 Views

Chiwenga still in India, says Charamba

by Staff reporter | 22 February 2019 | 140 Views

Zimbabwe forex dealers struck by fear

by Staff reporter | 22 February 2019 | 147 Views

Developers for Batoka Dam scheme short-listed

by Staff reporter | 22 February 2019 | 84 Views

Makorokozas to be regulated

by Staff reporter | 22 February 2019 | 88 Views

RBZ to stabilise exchange rate

by Staff reporter | 22 February 2019 | 87 Views

Zimbabwe money transfer agencies to import own notes

by Staff reporter | 22 February 2019 | 92 Views

Unpacking floating of exchange rate by Zimbabwe

by Dr Mugano | 22 February 2019 | 86 Views

Jonathan Moyo gives scholarship to a Guruve pupil

by Mandla Ndlovu | 22 February 2019 | 105 Views

Evan Mawarire a ZANU PF agent?

by Mandla Ndlovu | 22 February 2019 | 85 Views

Joshua Malinga fundraises for Disability Expo

by Mandla Ndlovu | 22 February 2019 | 75 Views

Zimbabweans abroad face difficulties with accent

by Dr Masimba Mavaza | 22 February 2019 | 87 Views

MDC Youth President speaks on arrest and persecution

by Mandla Ndlovu | 22 February 2019 | 92 Views

MDC-T welcomes POSA repeal

by newzimbabwe | 22 February 2019 | 74 Views

Zimbabwe banking sector stable, but assets quality deteriorates

by Staff reporter | 22 February 2019 | 70 Views

NetOne demands top-four finish

by Staff reporter | 22 February 2019 | 70 Views

Processed transactions value surge 62% to $151,75bn

by Staff reporter | 22 February 2019 | 68 Views

Mnangagwa's govt refuses to meet teachers

by Staf reporter | 22 February 2019 | 68 Views

'US$ remains Zimbabwe's base currency for trading'

by Staff reporter | 22 February 2019 | 72 Views

Anti-corruption officials accused of theft

by Staff reporter | 22 February 2019 | 49 Views

Zesa sues Metallon over $9,3m power debt

by Staff reporter | 22 February 2019 | 40 Views

Journalism needs overhaul

by Conway Tutani | 22 February 2019 | 79 Views

Zimbabweans disillusioned with the 'new dispensation'

by Ray Matikinye | 22 February 2019 | 81 Views

'Zimbabwe banks join in money laundering fight'

by Staff reporter | 22 February 2019 | 54 Views

'GDP rebasing to lower insurance penetration'

by Staff reporter | 22 February 2019 | 50 Views

Mnanagwa's mega projects stall

by Staff reporter | 22 February 2019 | 51 Views

Zimbabwe financial markets serene after RBZ's monetary policy measures

by Staff reporter | 22 February 2019 | 47 Views

Zimbabwe black market forex rate should drop to 60%

by Brett Chulu | 22 February 2019 | 73 Views