Zimbabwe Gets the Ultimate Air Travel 'Upgrade' Tip from Emirates

Zimbabwe Gets the Ultimate Air Travel 'Upgrade' Tip from Emirates
Published: 17 January 2018 (582 Views)
HARARE - Emirates, which flies daily from Harare to Lusaka ad Dubai, has unveiled a new marketing campaign that promotes travel on its award-winning Economy Class to passengers flying from Zimbabwe.

The latest adverts from Emirates, the Best Airline in the World and Best Economy Class according to the 2017 TripAdvisor Travellers' Choice Awards, feature a series of characters who try to wangle a seat upgrade at an unnamed airline's check-in counter. Each spot ends with the ultimate tip for travellers: "Don't upgrade your seat, upgrade your airline. Fly Emirates."

Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours.

Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.

Boutros Boutros, Emirates' Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said: "Emirates' Economy Class is well known for being a true, full-service product. We offer excellent value for money, with world-class inflight entertainment in every seat, full course gourmet meals, generous free baggage allowances, and great service.

"In today's environment where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded. Our message is simple - why try so hard to upgrade your seat when you can fly Emirates instead?"

Anchored by a hero 30 second spot, and supported by over a dozen different vignettes, the campaign was created by Y&R London and directed by 'Jones' (AKA Michael Woodward and Maximilian Baron). Emirates will release a selection of these vignettes on its own social media channels over the coming weeks, featuring a different "upgrade trick" each time.

Emirates flies once a day from Harare International Airport to Dubai. To book, or for more information on fares, terms and conditions, please visit www.emirates.com/zw or visit the local Emirates office at 18 Wakefield Road, Avondale, Harare. For reservations, ticketing and other inquiries, the Emirates call centre number is +263 86 7704 4444.




- Agencies

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Centre for Investigative Journalism established in Zimbabwe

by Byo24News Reporter | 22 May 2018 | 38 Views

MRP President summoned by Matobo youths

by Stephen Jakes | 22 May 2018 | 48 Views

'I'm not Chamisa's side chick'

by Staff reporter | 22 May 2018 | 107 Views

WATCH: Khupe hure chants by Chamisa's supporters

by youtube | 22 May 2018 | 121 Views

'Zimbabwe owes peace to the military'

by Staff reporter | 22 May 2018 | 56 Views

Fuel shortages remain unchanged

by Staff reporter | 22 May 2018 | 50 Views

MDC-T Chamisa in trouble

by Staff reporter | 22 May 2018 | 69 Views

Police keen to interview Kasukuwere

by Byo24News Reporter | 22 May 2018 | 91 Views

The mystery of the Pay-For-Your-House scheme

by Tondorindo Murisa | 22 May 2018 | 48 Views

Mliswa met Kasukuwere in exile

by A Mhlongo | 22 May 2018 | 124 Views

WATCH: Kasukuwere returns

by Staff Reporter | 22 May 2018 | 108 Views

'Chamisa doesn't want elections'

by Tafadzwa Masango | 22 May 2018 | 88 Views

American TV partners Zimbabwe artistes

by Staff reporter | 22 May 2018 | 46 Views

Zanu-PF, MDC-T in same violence WhatsApp group

by Staff reporter | 22 May 2018 | 55 Views

Zanu-PF aspiring MP appoint rivals as campaign managers

by Staff reporter | 22 May 2018 | 49 Views

Chamisa, Majome trying to kiss and make up

by Staff reporter | 22 May 2018 | 75 Views

Chamisa postpones Harare, Chitungwiza primaries

by Staff reporter | 22 May 2018 | 46 Views

ZANU PF pointed as the leading perpatrator of violence

by A Mhlongo | 22 May 2018 | 46 Views

BREAKING: Chamisa wins court case against Khupe

by A Mhlongo | 22 May 2018 | 115 Views

Mnangagwa shows determination to fight corruption

by Joice Tsitsi | 22 May 2018 | 47 Views

ZEC website susceptible to hacking

by Staff reporter | 22 May 2018 | 45 Views

Kasukuwere arrested?

by Staff reporter | 22 May 2018 | 132 Views

Bulawayo-Nkayi road's ingwigwizi Bridge construction kicks off

by Staff reporter | 22 May 2018 | 41 Views

EXPOSED: Grace Mugabe funding the NPF project

by Staff reporter | 22 May 2018 | 168 Views

Zapu Firebrand Moyo lights up Zapu Europe AGM

by Samkelo Nkomo | 22 May 2018 | 69 Views

Mugabe to spill the $15bn beans in Parly tomorrow?

by Staff reporter | 22 May 2018 | 125 Views

Mliswa meets Kasukuwere in exile

by A Mhlongo | 22 May 2018 | 177 Views

Mnangagwa usurping NPA powers - analyst

by Staff reporter | 22 May 2018 | 85 Views

Zanu-PF MP dies

by Byo24News Reporter | 22 May 2018 | 137 Views

Zim must now show commitment to Commonwealth values of democracy

by Staff rpeorter | 22 May 2018 | 118 Views

ZEC idiots mutilating isiNdebele

by Staf reporter | 22 May 2018 | 118 Views

Mnangagwa aims to move Zimbabwe from pariah to global partner

by Staff reporter | 22 May 2018 | 93 Views

Chamisa resumes Matebeleland rallies

by Staff reporter | 22 May 2018 | 106 Views

Tutani refuse to apologise, CEO Makekera resigns

by Staff reporter | 22 May 2018 | 114 Views