How social media is helping news spread faster than ever

How social media is helping news spread faster than ever
Published: 04 October 2017 (1820 Views)
News - good or bad, true or false - has always traveled fast, but since the dawn of social media, it travels faster than ever. Here is how social media is helping news spread globally at a rapid pace.

How news reaches us today

Once upon a time, we had to wait for newspapers and news reports on the TV or radio to get the latest local, national and international news.

Today, newsfeeds on social media pages and push notifications sent directly to both Android and iOS mobile phones keep you up-to-date on what's happening around you - with the iPhone 'Amber Alert' feature even being known to jolt their unsuspecting (many iPhone owners first learn about their phones having this feature in this way) owners awake in the middle of the night to bring them the latest news updates.

What's more, the ability to instantly record and share news directly from your mobile as they happen means in many cases, news about natural disasters, bombings, shootings, etc. reach social media before news crews can make it to the scene.

This was, for instance, the case with the 2012 mass shooting at Colorado's Aurora Movie Theatre, where witnesses were posting updates to social media well before news crews arrived - and when the Cologne fans came in their masses supporting their team during their Europa League clash against Arsenal closing down much of central London.

How social media helps news spread faster than ever



The thing is, once posted onto social media, news takes on a life of its own. Shared by readers among their networks of friends, news reach exponentially growing numbers of people fast.

New mobile features are allowing companies to reach a new audience, whether this is through Ad Formats or taking advantage of Live-Streaming technology. A range of sports leagues, businesses and event organisations stream on social networking platforms to followers. Some of the top watched include Wimbledon, the Solar Eclipse which attracted more than $40 million viewers, poker and E-sports competitions. Twitch, one of the main platforms for live E-sport streaming and videos provides for a range of excellent material in which you can learn from, this is all shared out on social media so it attracts individuals on to their site increasing viewing visitor numbers. Some of the best material includes a broadcast of ultimate high-stakes poker and League of Legends. Each of these videos has in between 200,000 and 1 Million total views.

Diffusing differently across social networks depending on whether an event was expected or occurred suddenly without warning (you can learn more about this here), many news items quickly go 'viral' - meaning they reach vast numbers of people within a very short time.

Social media 'blunders' - often unwittingly made remarks or unknowingly recorded examples of a celebrity's 'bad behaviour' - 'travel' even faster, especially if they cause outrage among viewers. Such blunders can have far reaching, costly consequences, so watching what you say and do on social media is of utmost importance, especially if you are already within the 'public eye' due to your occupation/standing within society.

Social Media and PR

This rapid spread of news is also one of the reasons social media is so important to marketing.

Event organisers use social media to build awareness. Some of the top poker players, athletes, bloggers and celebrities have a significant amount of followers on social media. With the use of Live Streams on platforms like Facebook, Twitter and Youtube, more tournaments are being shown live than ever before, reaching a new and diverse audience - pokerlistings a list of channels and streams to follow.

With the thrill of the casino a range of industries are using this as part of their attraction due to the role it plays in popular culture. Casinos are often used within films, music videos, literature, fashion runways and fund raising events. One of the best examples is Chanel's Haute Couture fashion show in Paris 2015. The French design house invited many of the world most famous models, actresses and singers including Rita Ora, Julianne Moore, Kristen Stewart and Lara Stone to be part of the spectacle. These high profile figures played on casino roulette tables placing "inside and outside bets" whilst the catwalk surrounded them making this one of the most extravagant fashion events. Chanel's Haute Couture show attracted significant world wide awareness through a creative catwalk design, the use of high profile figures attracting a significant amount of press and an excellent fashion collection which was worn by many of the world best models including headline act Kendall Jenner.

Social media can also be a PR nightmare. Blunders, (inappropriate responses to customer comments/complaints, ‘joking’ remarks questioning a product’s quality like Gerald Ratner’s famous H Samuels gaffe, for example, etc.) can have serious and potentially expensive consequences.


Summary


From Facebook and Twitter to Instagram and Pinterest; from YouTube, LinkedIn, Google+ and dedicated news networking platforms, social media helps news spread faster than ever because every post is commented on and shared over and over across vast networks of friends.

 




- Agencies

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Zesa workers demand 75% salary raise

by Staff reporter | 23 January 2018 | 53 Views

Duty on fuel reduced

by Staff reporter | 23 January 2018 | 53 Views

Chivayo deals: Heads to roll at Zesa

by Staff reporter | 23 January 2018 | 47 Views

Queen seeking to reconcile Britain with Zimbabwe

by Staff reporter | 23 January 2018 | 65 Views

Cop acquitted of Charamba insult

by Staff reporter | 23 January 2018 | 55 Views

Man loses $100,000 cash to robbers

by Staff reporter | 23 January 2018 | 54 Views

Chiefs' cars not vote-buying

by Nick Mangwana | 23 January 2018 | 40 Views

Zesa insolvent, expects increased loss

by Staff reporter | 23 January 2018 | 42 Views

2 new opposition parties unveiled

by Staff reporter | 23 January 2018 | 38 Views

No electric train for Bulawayo, but Mutare-Harare on cards

by Staff reporter | 23 January 2018 | 39 Views

Mnangagwa to name Zanu-PF's elections directorate

by Staff reporter | 23 January 2018 | 41 Views

Mzembi, Undenge back in court

by Staff reporter | 23 January 2018 | 38 Views

Merlin readies to resume production

by Staff reporter | 23 January 2018 | 31 Views

New war vets association on the cards

by Staff reporter | 23 January 2018 | 38 Views

Bus war kidnap drama

by Staff reporter | 23 January 2018 | 46 Views

D-day for Maphepha

by Staff reporter | 23 January 2018 | 36 Views

Charamba denies clips on social media

by Staff reporter | 23 January 2018 | 49 Views

Headmaster collapses, dies

by Staff reporter | 23 January 2018 | 81 Views

Scramble to meet Mnangagwa at World Economic Forum?

by Staff reporter | 23 January 2018 | 53 Views

'Zisco debt must be audited'

by Staff reporter | 23 January 2018 | 38 Views

Beitbridge border post ceiling collapses

by Staff reporter | 23 January 2018 | 26 Views

Heads to roll at Zesa

by Staff reporter | 23 January 2018 | 30 Views

Bulawayo Bomber to face Knife

by Staff reporter | 23 January 2018 | 46 Views

Midget poses as goblin

by Staff reporter | 23 January 2018 | 25 Views

Minister sues Hwange Colliery

by Staff reporter | 23 January 2018 | 23 Views

Wicknell's woes mount

by Staff reporter | 23 January 2018 | 33 Views

Chihuri fingered in fake spot fine books scam

by Staff reporter | 23 January 2018 | 54 Views

Mnangagwa, Zhuwao face off in Davos

by Staff reporter | 23 January 2018 | 76 Views

Mnangagwa fires State House director

by Staff reporter | 23 January 2018 | 25 Views

Robert Mugabe University plans shelved

by Staff reporter | 23 January 2018 | 27 Views

'Mnangagwa must pardon political convicts'

by Staff reporter | 23 January 2018 | 19 Views

Mnangagwa to hold mass mobilisation rallies

by Staff reporter | 23 January 2018 | 25 Views

Pizza Hut to open first outlet in Zimbabwe

by Staff reporter | 23 January 2018 | 33 Views

Unstable Zimra systems affect operations

by Stephen Jakes | 23 January 2018 | 20 Views

Dry spell renders crops in Matabeleland South a write off

by Stephen Jakes | 23 January 2018 | 21 Views

There is a solution for every problem or every problem has a solution

by Belinda Chowa | 23 January 2018 | 32 Views

Mnangagwa will win Nobel Award if he delivers

by Stephen Jakes | 23 January 2018 | 42 Views