ZTA appoints VFS Global to promote Zimbabwe as a tourist destination in India and GCC region

ZTA appoints VFS Global to promote Zimbabwe as a tourist destination in India and GCC region
Published: 14 June 2018 (6187 Views)
In a move to enhance destination awareness and foster market visibility, the Zimbabwe Tourism Authority (ZTA) has appointed VFS Global to promote Zimbabwe as a preferred tourism destination in both India and GCC region, through a collaborative relationship. The agreement was officially signed by Dr. Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority on 14 June 2018 at the Zimbabwe Tourism Authority Office Boardroom, Harare in the presence of other eminent dignitaries from VFS Global, travel and trade fraternity along with the members of the press.
 
A world of wonders,  Zimbabwe prides itself to being home of the Majestic Victoria Falls; one of the Seven Natural Wonders of the World and a World Heritage Site that is the biggest curtain of water in the world in the Zambezi River. In fact, the ten reasons for any tourist to visit Zimbabwe are Peace and Tranquility, Safety and Security, Wonderful People and Culture, The Majestic Victoria Falls, Rich History and Heritage, Great Zimbabwe the Grand Medieval Palace, The Mystique of the Eastern Highlands, Pristine Wildlife and Nature, The Mythical Kariba and Mighty Zambezi and the Beautiful Weather.
 
Commenting on the new partnership, Dr Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority, said "We have not been active in the GCC region and our absence has created room for negative perceptions to prevail. However, we are now ready for this market because Zimbabwe is now open for business. Through the appointment of VFS Global as market representatives for Zimbabwe in the GCC region we aim for increased awareness of Zimbabwe and establish destination presence and visibility. We anticipate a rise in arrivals from GCC region to 13500 by 2021 as VFS Global embarks on aggressively marketing the country.
 
Zimbabwe has recently targeted India as a primary market due to its potential resulting from the rapid growing disposable incomes in India. India is a huge market for Zimbabwe, hence the modest approach to target at least 16000 Indian travellers by 2021. This will be done through sustainable destination marketing that will be done by VFS Global."
 
Mr. Jiten Vyas, Regional Group COO, VFS Global added, "As a country bestowed with rich cultural heritage, Zimbabwe is strengthening their tourism business and entering their potential markets. We are pleased to partner with ZTA to put this country that has so much of untapped tourism potential on the world map for travellers from India and GCC who can now experience the beautiful nation of Zimbabwe. By promoting Zimbabwe's tourism, we can positively contribute towards the brand building and the economic development of this country."
 
As part of the agreement, VFS Global would support ZTA to build a unique identity of Zimbabwe as a potential tourist destination by educating and spreading awareness to tour operators, travel agents, MICE planners and the general traveller based in India or GCC region.
 
With Zimbabwe recently opening its doors for business by undertaking initiatives to boost air connectivity and enhance investments globally, the initiative to build visibility in key markets like India and GCC region are underway,  which is evident from the increase of over 63% in arrivals in 2017 from both locations cumulatively on a year-on-year comparison.

- Agencies

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Christianity and the Curse of the Papa Generation

by Robert Sigauke | 16 February 2019 | 99 Views

Tribute to 'Save' the late Dr Morgan Richard Tsvangirai

by Leonard Koni | 16 February 2019 | 89 Views

Zimbabwe shelves plans to join Africa Continental Free Trade Area

by newzimbabwe | 16 February 2019 | 105 Views

Jacob Mudenda caught offside

by Kucaca Phulu | 16 February 2019 | 98 Views

Charles Mungoshi dies

by Staff reporter | 16 February 2019 | 77 Views

Zimbabwe sanctions made in MDC-Alliance

by Staff reporter | 16 February 2019 | 81 Views

Mnangagwa for Mwenezi 'Thank You' rally

by Staff reporter | 16 February 2019 | 75 Views

Foreigners, NGOs outed on demos

by Staff reporter | 16 February 2019 | 78 Views

GNU with Tsvangirai talk is Chamisa's imagination, says Zanu-PF

by Staff reporter | 16 February 2019 | 78 Views

Man for wearing army uniform

by Staff rpeorter | 16 February 2019 | 79 Views

'Dead' protester Kaitano jailed

by Staff reporter | 16 February 2019 | 74 Views

US told to stop lecturing Zimbabwe

by Staff reporter | 16 February 2019 | 68 Views

Swine Fever outbreak hits Zimbabwe

by STaff reporter | 16 February 2019 | 51 Views

'Mnangagwa invite a step in right direction'

by Tendai Mugabe | 16 February 2019 | 73 Views

Magistrate fired

by Staff reporter | 16 February 2019 | 72 Views

MDC councillor still holed up in SA in the wake of army crackdown

by Staff reporter | 16 February 2019 | 77 Views

Man beats up police officers, throws plate of sadza at them

by Staff reporter | 16 February 2019 | 80 Views

BCC ordered to stop mining activities

by Staff reporter | 16 February 2019 | 74 Views

Zifa to bring Warriors games to BF

by Staff reporter | 16 February 2019 | 72 Views

Zanu-PF slams US big brother mentality

by Staff reporter | 16 February 2019 | 74 Views

'Expelled' FOG members take founder to court

by Staff reporter | 16 February 2019 | 42 Views

Granny killer sentenced to death

by Staff reporter | 16 February 2019 | 37 Views

Jonathan Moyo lawsuit crumbles

by Staff reporter | 16 February 2019 | 42 Views

Salad cream intercepted at border

by Staff reporter | 16 February 2019 | 44 Views

Perm sec's wife arrested at Supa's trial

by Staff reporter | 16 February 2019 | 36 Views

MDC Alliance senator for Hwange acquitted

by Staff reporter | 16 February 2019 | 29 Views

Mnangagwa ducks CEO Africa roundtable

by Staff reporter | 16 February 2019 | 32 Views

Beitbridge refuse collection worker crushed by truck

by Staff reporter | 16 February 2019 | 33 Views

Mugabe's top cop sued over $167,000 electricity debt

by Staff reporter | 16 February 2019 | 37 Views

Zimbabwe moots stop and search roadblocks

by Staff reporter | 16 February 2019 | 36 Views

Thomas Mapfumo claims $1,2 million defamation damages

by Staff reporter | 16 February 2019 | 45 Views

Research key to economic development: Mnangagwa

by Staff reporter | 16 February 2019 | 32 Views

Lightning strikes family, kills mother

by Staff reporter | 16 February 2019 | 38 Views

Mnangagwa sued over NPRC lifespan

by Staff reporter | 16 February 2019 | 35 Views

Chamisa 'the chosen one' ring-fences presidency

by STaff reporter | 16 February 2019 | 35 Views