Zimbabwean businesses urged to value customer service

Zimbabwean businesses urged to value customer service
Published: 15 April 2017 (501 Views)


Zimbabwean businesses have been urged to value customer services as a way of boosting sales and increasing revenue streams.

Contact Centre Association of Zimbabwe (CCAZ) southern region spokesperson Benson Mukandiwa said service excellence is now an indispensable standard of service quality every serious brand must set as a benchmark for both their internal and external market share growth.

"With customer service expectations exponentially dynamic, the global community is becoming aware of the value and role that customer service plays in achieving business success," he said on the sidelines of the Building Customers for Life - Service Excellence Networking event in Bulawayo last week.

Mukandiwa indicated that this highly demanding factor was arguably the critical success factor for many organisations.

"For this core reason among other keys, it is important that the customer service profession promote and reward excellence, professionalism and outstanding achievement, to the corporate business community, which measures its performance through the bottom line, let me stress that service excellence pays better dividends and it is, therefore, priceless," he added.

This comes as researches have indicated that customer experience is the next competitive battleground.

A recent study in the United States shows nearly $62 billion is flowing from companies' pockets into the hands of their competitors as a direct result of poor customer service.

Failing to deliver the right product, failure to meet on-time delivery promises or even just a lack of clear communication are just a few reasons why customers are disappearing.

Mukandiwa noted that Zimbabwe should not be left out as this is the time to leverage on legendary customer service dictates so as to be-come competitive on a global landscape.

"The time has come to shift focus towards efficient service delivery. Those corporates which are still disregarding their customers' power should start shifting focus towards service excellence, lest they be left lagging behind the conceptual shift and go under," the renowned customer service expert said.

"As a company, you must choose whether to compete on the basis of price in a cutthroat commodity market, or on the basis of customer relationships created through a superior value proposition," he added.

CCAZ has lined up many events for the Southern region this year which include the Customer Service Building Customers for Life Conference and CRM Master Classes, Charity Golf tournament, Winter Inter Corporates Sports Day and the Service Excellence Expo among others.

"We are looking forward for successful networking events which build lasting synergies," he said.

The service excellence event was graced by various captains of industry from the banking Sector, motor industry, manufacturing industries and health sector among others.

- dailynews

 0

You May Like These Videos

Comments

There are no comments.

Latest stories

Zimbabwe based Pakistani businessman flees workplace

by Staff reporter | 13 December 2017 | 172 Views

MDC-T delegation to US is over govt defiance on human rights upholding

by Stephen Jakes | 13 December 2017 | 130 Views

Zim has opportunity to break the stranglehold of kleptocracy

by Staff reporter | 13 December 2017 | 106 Views

Civic groups want proper national healing

by Staff reporter | 13 December 2017 | 71 Views

Believe Gaule sings for Mnangagwa

by Staff reporter | 13 December 2017 | 90 Views

Mnangagwa's current politburo to run until 2019

by Staff reporter | 13 December 2017 | 150 Views

Mugabe inspires Sulu once again

by Staff reporter | 13 December 2017 | 131 Views

Crucial Dembare meeting cancelled

by Staff reporter | 13 December 2017 | 62 Views

New sponsor for Bosso, Dembare?

by Staff reporter | 13 December 2017 | 84 Views

US orders Zimbabwe army off the streets

by Staff reporter | 13 December 2017 | 145 Views

Women 'marry' trees in bizarre ceremony

by Staff reporter | 13 December 2017 | 142 Views

Mugabe's 'obedient son' dares Zimra, police

by Staff reporter | 13 December 2017 | 160 Views

Zanu-PF will use soldiers in 2018 election campaign

by Pindula | 13 December 2017 | 110 Views

'Mugabe smarter than Mnangagwa,' says Hungwe

by Staff reporter | 13 December 2017 | 242 Views

Land a metaphor for freedom

by Khulani David Ndhlovu | 13 December 2017 | 77 Views

MDC supports Zimbabwe's re-engagement with the international community

by Obert Chaurura Gutu | 13 December 2017 | 111 Views

PHOTO: Mnangagwa regalia fabric hits the streets

by Staff Reporter | 13 December 2017 | 143 Views

Cops forced to contributed $10 each for provincial expenses

by Ndou Paul | 13 December 2017 | 118 Views

Ian Khama congratulates Mnangagwa

by Staff reporter | 13 December 2017 | 90 Views

Activity increases at Beitbridge

by Staff reporter | 13 December 2017 | 126 Views

PHOTOS: James Makamba back in Zimbabwe

by Staff Reporter | 13 December 2017 | 446 Views

Grace Mugabe boo-boys charges dropped

by Staff reporter | 13 December 2017 | 245 Views

Villagers celebrate notorious gangster's death

by Staff reporter | 13 December 2017 | 190 Views

Pupil fails Grade 7 exam, commits suicide

by Staff reorter | 13 December 2017 | 129 Views

Catholic priest fired

by Staff reporter | 13 December 2017 | 151 Views

Zimbabwean man nabbed over 16 US bank heists

by Staff reporter | 13 December 2017 | 129 Views

'Matabeleland youth are not registering to vote'

by Stephen Jakes | 13 December 2017 | 76 Views

Social media users warned by the Junta

by Staff reporter | 13 December 2017 | 93 Views

US 'cautiously considering re-engaging Zimbabwe'

by Staff reporter | 13 December 2017 | 90 Views

Simon Khaya-Moyo to become 2nd Vice President of Zimbabwe - report

by Itai Mushekwe | 13 December 2017 | 362 Views

Did Grace Mugabe's public outbursts bring down Mugabe?

by voa | 13 December 2017 | 192 Views

U.S. Senators engage Zimbabwe experts

by voa | 13 December 2017 | 151 Views

PICTURE: Chombo, Chipanga forced to wear Mnangagwa caps

by social media | 13 December 2017 | 301 Views

Biti's property divorce list raises eyebrows

by Staff reporter | 13 December 2017 | 174 Views

Comic MP Chinotimba inspires book of jokes

by Staff reporter | 13 December 2017 | 135 Views

Zimbabwe man murdered in SA robbery

by Staff reporter | 13 December 2017 | 98 Views